Comments on: Hotel Mobile Marketing – A Hotel Guest Story From The Near Future

By: Ravi Deshmukh

Ravi Deshmukh — Sat, 25 Aug 2012 01:16:03 +0000

Hey! This is kind of off topic but I need some advice from
an established blog. Is it very hard to set up your own blog?
I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating
my own but I’m not sure where to begin. Do you have any tips or suggestions? Thank you

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By: Future of Display Advertising – Is the Hotel Industry Ready? | Hotel Internet Marketing Blog

Fri, 01 Oct 2010 19:20:15 +0000

[…] can exploit in more ways than one (a great example is this story we did over 18 months ago – Hotel Mobile Marketing – A Hotel Guest Story from the Future). Many hoteliers have woken up to the urgent need to be ‘mobile-accessible’ on the web […]

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By: Jerezatch

Jerezatch — Fri, 25 Jun 2010 14:31:10 +0000

Hi,What a great article it is. I just wonder what type of mobile website is that and from what computer language it was built. Thanks is advance.

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By: Hotel Mobile Marketing

Hotel Mobile Marketing — Thu, 27 May 2010 16:48:53 +0000

Great article! The possibilities seeems endless in mobile marketing and hotels. Congratulations!

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By: Mobile Hotel Applications – One solution to will them all | Muratim.com

Mobile Hotel Applications – One solution to will them all | Muratim.com — Fri, 11 Dec 2009 15:56:14 +0000

[…] a month or two ago, following the release of our featured article “Hotel Mobile Marketing – A Hotel Guest Story From The Near Future” we had a barrage of emails from vendors and companies innovating in the hotel mobile marketing […]

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By: M. Selvaraj

M. Selvaraj — Tue, 14 Jul 2009 11:44:43 +0000

Hospitality products and its evolving services are generally intended to provide additional comfort and convenience. Therefore, any new or improvised product, service and or technology that can enhance the quality of items on offer must be welcomed and encouraged. Introducing such items are always expensive in the beginning. It is hightime that large chain-hotel operators and independent hotel operators form unions for their commong agenda/goals through which they can approach product and service providers who have global reach for new/improvised items at reasonable prices that all consumers and intermediaries can benefit. Once technology is known or introduced, one can take the lead, but cannot sustain the supremacy since others will shortly follow with improvised version(s). It is cost and complexity that induce many hoteliers to shy away from adopting some useful technologies. Therefore consumer cartels are also important to challenge monopoly.

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By: yayo

yayo — Tue, 02 Jun 2009 15:57:24 +0000

This is a great illustration of a new kind of guest interaction and the use of technology.As a hospitality provider this is the first step to welcoming and retaining new guest. In this down market it is a blessing to have such acquisition.Can someone imagine with this new networking ,almost every single person with a modern cell phone will welcom this new approch, minimize the waiting time at the front desk.Thank you for sharing this experience .

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By: Tarundeep Singh

Tarundeep Singh — Wed, 29 Apr 2009 11:07:47 +0000

Hi Matt,

Very interesting article I must say. The possibilities seem endless in this domain. In 2007 I participated in Annual Innovation Challenge where we had to solve a similar problem for Hilton Hotels and our team recommended exactly the solution that you mentioned in the article. Using mobile based application for online checkin, reservations and mobile based entry to rooms.

I am not surprised by the numbers from Marriott as I think these kind of services are particularly useful for VIP and high revenue generating customers of hotels.

What are your thoughts on trends in guest service systems that hotels use (such as http://www.compcierge.com/)?

Tarun

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By: Cabo Hotels

Cabo Hotels — Tue, 14 Apr 2009 16:41:15 +0000

Mobile interaction like this is already happening with all of the iPhone apps, and I think it would be very beneficial for hotels to pick up on this trend and take advantage. Today’s mobile world is all about convenience and information at your fingertips, especially when traveling! It would save a lot of travel headaches if you could book and organize everything and get reminders through your phone!

Alex

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By: Mark K

Mark K — Fri, 27 Mar 2009 10:08:19 +0000

Interesting Read
If anyone is interested we have the licence for a product called J Mango.JMango is a rapid mobile application development and delivery platform that improves mobile internet transactions by executing multi-step tasks usually confined to the internet through a series of text based interfaces. Information is refreshed when the application is selected and then presented in a way that users can quickly navigate using only a few keystrokes. The users selections are stored on their phone and JMango only connects to the internet when the information is complete making for a much improved user experience.It works across all mobiles and balckberrys.
Once downloaded to a mobile phone JMango also provides a powerful branded channel as unlike general mobile internet applications by sending an sms to the phone the application can be ‘woken up’ for outbound marketing such as events and special offers.
Key features
 Ease of use – text based interface and speed of navigation/execution
 Users can be engaged by pushing marketing information to them to increase sales (evidence from similar applications show 10% increase)
 Ease of development and deployment – can be bolted on to clients existing back end systems
 Speed and cost for application development – applications can be developed by us or ‘in house’ and deployed in a matter of weeks
 Low usage costs
This is ideal for ticketing and booking solutions ( we have already used QR for ticketing for events in Australia) as well as the travel sector. We are developing a ‘travel buddy’ solution which effectively delivers booking information, itinerary, google map, local information (restaurants theatre) much as described in Matt’s article, and also has applications for post visit eg for customer research, discount vouchers etc.
MK

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