Comments on: Case Studies and ROI – TripAdvisor Business Listings

By: TripAdvisor Advertising – CPC Case Study and ROI – The Hotel Marketing Blog | Chuong XP

Mon, 17 Jul 2017 21:09:25 +0000

[…] (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with 58 […]

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By: The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right « The Hotel Internet Marketing Blog

Sun, 05 Aug 2012 15:28:47 +0000

[…] articles: TripAdvisor CPC Advertising –Case Study and ROI | TripAdvisor Business Listings – Case Study and ROI Share […]

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By: TripAdvisor Advertising – CPC Case Study and ROI « The Hotel Internet Marketing Blog

Tue, 21 Feb 2012 16:00:36 +0000

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By: james craig

james craig — Tue, 01 Nov 2011 22:10:00 +0000

Very interesting look at the value of TripAdvisor listings. It seems obvious, but the better your hotel’s reviews and the higher your rank in the TA system.

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By: Brian Birnbaum

Brian Birnbaum — Thu, 09 Dec 2010 11:01:00 +0000

Very interesting look at the value of TripAdvisor listings. It seems obvious, but the better your hotel’s reviews and the higher your rank in the TA system, the higher your conversion rate will be.

We consistently tell our clients to take sites like TripAdvisor very seriously as their influence seems to increase consistently.

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By: Martin Soler

Martin Soler — Mon, 20 Sep 2010 20:57:00 +0000

At WIHP we have full tracking from first referring site to most recent referring site and I have been looking into the Tripadvisor listings. It is a high bookings site one of the better reffering sites that converts to bookings (not just visits). But it isn’t first referring site. By that I mean it is late on the buying chain. If the hotel is not in the top 20 of their city they won’t use that link to get new customers. However the online buying process goes from Google -> OTA -> Tripadvisor and then to site or back to OTA. This is a very rough layout.
To capture customers that would otherwise go elsewhere, get the link. If you’re too worried to take the 1000 EUR risk, then you shouldn’t be doing PPC ads either.
The game isn’t just visits, it’s conversions. If you can track that system the way we do you will see that it’s a high ROI link.
Martin Soler – WIHP
http://hospitalitymarketingonline.wordpress.com

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