The fact still remains that you get what you pay for. Commission-driven advertising is more aggressive, competitive, and creative because of the financial rewards, and it will always reach a wider audience that Treovi can only dream about.

The second fact is that there is no free lunch, there is nothing for free in this world. A company whose goal is not to make profit will not survive. If you look at Treovi, it looks attractive to hotel owners because there is no commission fee for them, but it’s not attractive to a traveller or visitor.Treovi will have to make a case to a visitor on why it’s better than established and trusted booking giants like Booking.com, Expedia and TripAdvisor.Predictably, it’s a futile case.

Since Treovi free booking is no different from a free directory listing, it means hotels will not get much exposure. In the end, hotels will be required to pay to get the top spot, which is no different than using a commission-based OTA. It also means hotels will stick to proven methods of getting a consistent flow of clients i.e. making use of OTAs, affiliates and PPC.

In the end, only the one who is making money will survive and win, and Treovi is a company that under-estimates profit making.

OTAs will always be there, because they do what they do best – marketing and attracting customers. It also goes that hotels that make use of OTAs, affiliates and PPC will always be ahead profit-wise that those who don’t.

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